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GSLI will customize a multistep lead nurturing program to move prospects to qualified status via targeted emails, personalized landing pages, and web forms.
The approach is as follows:
Develop and manage prospect databases – GSLI will develop, organize (segment), and manage confidential prospecting databases for clients, helping them keep up-to-date records for more effective, targeted emails.
Create an organization instance on GSLI’s marketing automation platform to host and execute all lead nurturing activity.
Design a customized lead nurturing program for client including all emails, personalized landing pages, and web forms that will append new and updated information to the client’s confidential database.
Provide client with detailed reporting on all stages of program including snapshots of where prospects are in the program and what activity is taking place (who is opening emails, who is clicking on specific links, what information is being captured, what are
areas of interest, etc.).
What is a Lead Nurturing Program?
Lead nurturing is all about having consistent and meaningful conversations with viable prospects regardless of their timing to buy. It’s about building trusted relationships with the right people. In the end, it’s the act of maintaining and building solid relationships with economic developers. It’s not a sales person calling up every few months to find out if a prospect is “ready to buy yet.”
What does lead nurturing look like to a prospect?
We look at things through the eyes of the prospect:
I just received a timely email from you after filling out a survey gauging my interests and appetite for relocating to your municipality. The email quickly addresses my pain points and needs for relocating. It reaffirms my interest level and is right to the point. It seems that every email I get from you is more targeted and focused than the next to my particular needs. I tell myself… “This guy is paying attention to what I’m looking for… He’s obviously done his homework… I will be sure not to overlook his next email since I know that he won’t waste my time with marketing messages for the masses!”
Segmentation is key to facilitating a conversation!
One size does not fit all! You have many different types of prospects with different interests and criteria for relocating. The quickest way to disengage with your audience is to blast the same email to everyone in your database. The nature of lead nurturing is to have a one-on-one conversation with an individual based on their level of interest, time frame of relocation, and other pertinent information that you can leverage in your prospect database.
How does lead nurturing clean and strengthen your prospect database?
Over the course of a yearlong drip campaign, information is gathered on your prospects through surveys and web forms embedded on personalized landing pages, and that information is recorded or appended to your prospect database. GSLI uses smart forms to capture or update fields that may be missing or outdated. Remember, your database is the lifeblood of your organization and it’s only as effective as the quality of information it houses.
How can a lead nurturing program make you look like a superstar?
Imagine being able to show your Board where each of your active prospects are in the sales funnel, when they are expecting to relocate, what their barriers or concerns are, and how many jobs are projected to be created for your municipality if the deal is successful. GSLI will provide you with monthly reports to ensure that you are on top of all prospect activity.
What can you expect from GSLI in support of your Lead Nurturing Program?
You just made a sizable investment and like any other investment you want peace of mind! The creation of emails, landing pages, web forms, and surveys is just the beginning. The real power is the ongoing testing and adjustments made to subject lines, landing pages, email copy, and web forms. These incremental improvements over time will increase open and click through rates, and drive more conversions as time goes on!
How can a Lead Nurturing Program save you time and money?
GSLI will help you chart the entire year with relevant, targeted touch points in the first 30 days of your engagement. Once the sequence of emails and goals for your organization are designed and coded in the program, you will not have to worry about sending out emails, newsletters, or any other electronic correspondence to your prospects. The program will do it for you based on timed events and prospect behavior! You will not need additional headcount and resources!
4.5 Million Contacts – That’s where your next big project will come from.
The Global Site Location Industries (GSLI) knows how to use email marketing to make your community the top spot on the minds of target communities.
How does it work?
It’s as easy as 1-2-3.
1. GSLI will work with you to choose your top target industries.
2. GSLI will draft and send compelling emails that will get the readers’ attention.
3. You receive a report detailing everyone that opened the email or clicked a link.
The report that you receive will help you maximize your marketing and calling time by putting you in contact with people that are ready to move forward in your community.
Need more than that?
GSLI can even help you make the calls to those organizations, make appointments on your behalf and help to move the relationship further more quickly. Email campaigns are one of the most effective ways to market a company or a community. Your information can be on the desktops, cell phones and tablets of thousands of people in seconds.
Click here to speak to one of our marketing experts about using email marketing to promote your community.
Is this for you?
If you’re searching for a way to get your community’s message delivered directly to the inbox of executives you need to reach, then GSLI’s Targeted E-mail Campaigns are what you need to get your message heard. We will find out which companies you are most interested in bringing to your community and we will then send out influential e-mails to your desired companies. We will also provide you with monthly reports on how many of the companies have opened the e-mail of clicked the link to your community. By using GSLI’s Targeted E-mail Campaign, your community’s marketing strategy will greatly improve while leaving a lasting impact on the decision makers of the companies you desire most.